Advertisements in YouTube-videos and videoblogs

The Broadcasting Act includes rules concerning hidden advertising, product placement and sponsorships. These rules apply for those who post videos on their own separate channel. If you do not follow these rules, you risk financial penalty, coercive fines or time-limited prohibition of sending advertisements in your videos.

If you produce videos that contain advertising and publish them on YouTube or other video sharing platforms, you are obligated to label them. This applies if you earn money from or receive other benefits from presenting products or services in the videos. The viewers must be aware of which videos contain advertising so they know that someone wants to influence them to purchase something.

If you advertise in other social media where primarily text or photos are used, you must follow the rules of the Marketing Control Act. This applies for mediums such as blogs, Facebook, Instagram, Twitter and Snapchat. The Office of the Consumer Ombudsman enforces the Marketing Control Act, and their guidelines are available at their website.