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Significant Change in Radio Listening Habits after Digital Switchover
Collectively, the niche channels from NRK, the P4 Group and Bauer Media have seen a pronounced increase in radio listening in 2017 and are closing in on the five traditional national channels – NRK Channels P1, P2 and P3 along with P4 and Radio Norge. This is shown by listening figures presented by the Norwegian Media Authority.
March 2018: The decline in radio listening on national channels has stopped
Listening figures presented this week by the Norwegian Media Authority showed that the radio listening on national channels seems to have stabilized after a gradual decline last year. There is also a slight increase in listening time so far this year.
Stable Radio Listening Figures since September
Radio listening numbers presented today by the Norwegian Media Authority (NMA) show an overall stable development since September for the national channels.
Decline in Radio Listening Figures after the Digital Switchover
The total national radio listening numbers have decreased in the past year, according to figures published today by the Norwegian Media Authority (NMA). Research conducted by Kantar Media shows that there is a decline in listeners for the main channels owned by the large radio groups and a slight increase for new channels.
New Listening figures for local radio shows increase
Listening figures presented this week by the Norwegian Media Authority shows that the listener growth local radio has experienced after the digital switchover continues. Furthermore, in counties who had an early switch-off date, there is an increase in radio listeners.
Continuous decrease in radio listening for national channels – but increase for NRK in January
Local Radio Listening Up by 20 Percent
Numbers presented by the Norwegian Media Authority today show a significant increase in the number of listeners last year for local radio. At the same time, overall listening time is falling and NRK decreases most.
Stable development in national radio listening in 2018
Radio listening was expected to increase towards the end of 2019 and then stabilise. The latest listening figures from the Norwegian Media Authority, however, do not support this expectation. – The development in 2018 has been relatively stable, says Mari Velsand, Director General at the Norwegian Media Authority.
About Medietilsynet
The Norwegian Media Authority works to ensure that everyone has access to a diversity of television, radio and newspapers across the country. We conduct audits under the current legislation for broadcasting, film and media ownership. We also have the task to guide all sectors of the population to increase media literacy.
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